DS SMITH INNOVATION CAMPAIGN
I worked on a digital brand campaign for DS Smith, helping to position them as an innovation partner to their customers.
The campaign aimed to express their unique innovation philosophy and highlight their efforts to reduce waste and accelerate the transition to a circular economy.
I collaborated with designers and strategists to develop a motion system that seamlessly aligned with the campaign’s identity and created a manifesto film to launch the campaign.
The use of tightly cropped imagery hinting at the innovative materials, machinery, and processes behind DS Smith sets the campaign apart from business-as-usual communications.
INNOVATE WITH DS SMITH
I was tasked with creating a manifesto video showcasing DS Smith’s innovative approach.
My role included briefing videographers on art direction and green screen shoots, storyboarding, selecting, and editing footage.
I also created animations and transitions that echoed the campaign’s concept.
