MACE PURPOSE IDENTITY
Mace is a global consultancy and construction firm headquartered in London.
In 2020 I worked in collaboration with strategists and designers on the development of a new purpose, corporate communications and creative strategy.
BRONZE for Best Use of Video from the Healthcare and Pharmaceutical Sector
PURPOSE FILM
To help showcase Mace’s new purpose, To Redefine the Boundaries of Ambition, I collaborated with a Senior Motion Designer and Video Editor to produce a short film.
Through this project, I learned how to effectively brief and coordinate with videographers across the globe, source and edit relevant footage, and ensure consistent colour grading throughout.
I was also responsible for creating and animating all the motion graphics featured in the film.
We implemented subtle changes to the application of the established brand typography and colour palette to soften them and make them more ‘human’ – and a new line graphic device, extrapolated from the logo, provides continuity across all platforms.
New logo animation – full set
