Understand the medical treatments that Aavantgarde has developed, interpret them and create illustrations to visualise them.
Create a detailed storyboard in collaboration with designers, adopting the style of the existing illustrations and demonstrate the look and feel of the animations and how the technologies have been visually interpreted.
Build the animation in constant collaboration with the client to ensure that movement is scientifically accurate and reflects what happens inside the eye during the treatments.
Create a brief for voice over artists and find the right voice, selecting auditions and shortlisting the best match for the project.
Source the right music track for the piece and mix audio.
AAVANTGARDE PLATFORM ANIMATION
AAVantgarde is a clinical stage, biotechnology company advancing therapies for patients with inherited retinal diseases.
To illustrate the breakthrough technologies that Aavantgarde is developing for vision-impaired patients, I was tasked with creating an animation for use on the client’s website and at conferences.
The Problem
Aavantgarde has developed best-in-class therapies for patients with retinal diseases but lacked the material that allowed them to clearly communicate how these treatment processes work.
The Challenge
Understanding the medical treatments that Aavantgarde has developed, in order to visually interpret them and initially create illustrations and then an animation to visualise them.
The Task
Initially I create a detailed storyboard in collaboration with designers, adopting the existing illustration style and demonstrating the look and feel of the animations. Throughout this process I was in constant communication with the client to ensure scientific accuracy.
The aim was to clearly demonstrate how Aavantgarde’s AAV-based large gene delivery platforms work, using the illustration style and medical diagrams developed during their brand creation.
PLATFORM ANIMATION
In collaboration with the design team I handled the full animation process – from concept development and storyboarding, to creating new illustrations and diagrams, animating, sourcing and editing music, and directing voice-over recording sessions to ensure the tone and clarity aligned with the brand’s messaging.
FULL STORYBOARD
