RTW INVESTMENTS REBRAND
RTW is a New York-based life sciences investment and innovation firm. As the company grew and evolved, it needed a new brand identity to support its future aspirations.
My role was to define the motion principles and system for the new brand while also editing multiple films for its launch.
GOLD for Best Digital Rebrand
SILVER for Best Use of Digital from the Healthcare and Pharmaceutical Sector
MOTION PRINCIPLES
BRONZE for Best Use of Video from the Healthcare and Pharmaceutical Sector
PURPOSE FILM
To showcase RTW’s purpose, Our Power of Conviction, and its four key attributes – Direction, Insight, Unexpected, and Precise – I created a short film capturing these elements. I handled the entire project, from footage selection and storyboarding to editing, music choice and color grading.
BRONZE for Best Use of Video from the Healthcare and Pharmaceutical Sector
GOLD for best Copy Style or Tone of Voice
CULTURE FILM
RTW is a team of smart, humble, and collaborative thinkers. Their deep research and unique approach needed to shine through in the film while maintaining the company’s playful and humble spirit.
I was responsible for briefing videographers on art direction for the New York interview shoot, selecting footage, and editing the film to feel like a cohesive narrative rather than a Q&A.
GOLD for best Copy Style or Tone of Voice
BRAND
ELEMENTS
